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  • Writer's pictureNicole Jones

Small Business Marketing: Making the Right Marketing Moves

DIY vs. Hiring a Professional Agency

Small Business Open Sign

In the dynamic world of small business

marketing, the decision to handle your marketing in-house or invest in professional services can be pivotal. At Simplified Digital, we understand the challenges small businesses face when navigating this choice. Let's explore when each option shines and how to ensure you've found the right marketing partner for your unique needs.

DIY Small Business Marketing: When Does It Make Sense?

For small businesses with budget constraints, basic marketing needs, and flexible availability, DIY marketing can be a practical choice. Here's when it might be the right fit for you:

  1. Budget Constraints: DIY marketing can save costs if your business is just starting out or operating on a tight budget. Free or low-cost tools and platforms can help manage basic marketing tasks.

  2. Basic Marketing Needs: Simple tasks such as posting on social media or sending newsletters can often be managed with minimal training, making them suitable for DIY efforts.

  3. Flexible Availability: If you have the time and dedication to learn and execute marketing tasks consistently, DIY can be viable. It offers the opportunity to develop valuable skills and maintain control over your brand's voice.

Professional Services: When Should You Invest?

While DIY has its merits, certain scenarios call for the expertise and resources of a professional marketing agency:

  1. Advanced Strategies: If your marketing goals involve complex strategies like advanced SEO, PPC campaigns, or comprehensive content marketing, professional expertise becomes crucial for effective implementation.

  2. Specialized Skills: Marketing agencies bring specialized skills and experience, staying updated with the latest trends and best practices to ensure more effective campaigns.

  3. Lack of Time or Resources: If your time is better spent on core business activities or your team lacks the necessary skills, outsourcing marketing allows you to focus on what you do best while professionals handle the marketing.

Finding the Right Marketing Partner

Once you've decided to invest in professional services, finding the right marketing agency is paramount. Here's how to ensure you've made the right choice:

  • Understanding Your Business: A reputable agency will take the time to understand your business, industry vertical, and competitors to develop a tailored strategy that highlights your key selling points.

  • Setting Clear Goals: Look for a partner who puts together a comprehensive plan with measurable metrics and goals. This will enable you to track campaign performance and refine strategies as needed.

  • Expertise Across Channels: A solid marketing strategy involves multiple channels and touchpoints. Ensure your chosen agency has expertise across various marketing channels to effectively achieve your business objectives.

  • Passion and Partnership: Your marketing agency should act as an extension of your team, passionate about your business's success and dedicated to becoming an integral part of your marketing system.

  • Cost-Conscious Approach: Look for an agency that values cost-effectiveness and doesn't require heavy upfront investments, prioritizing your business's financial well-being.


Deciding whether to handle your marketing internally or invest in professional services is a critical choice for small businesses. While DIY can be cost-effective initially, professional expertise becomes indispensable as your business grows and marketing needs evolve. By evaluating your goals, resources, and budget, and choosing the right marketing partner, you can set your business on the path to marketing success. At Simplified Digital, we're here to support you every step of the way, ensuring your marketing efforts drive tangible results and foster long-term growth.


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